CASE STUDY

InfoPortal featuring confidential clinical trial studies & data

Client :

Undisclosed

Client & Project Background Information

One of the top 5 global pharmaceutical companies, with hundreds of thousands of employees, sought to revamp various cutting-edge medical information portals for doctors across Europe. The set of applications are tailored to run on the web, iPad and large OLED touch devices and serve as a vital resource, offering access to ongoing and completed studies, data categorized by medical specialties and indications, as well as information on the pipeline of upcoming medications. Designed to be highly user-friendly and secure, the portal empowers doctors with the best available knowledge to treat their patients effectively and stay informed about future medical advancements.

"We designed this platform to give doctors instant and reliable access to clinical trial data, without compromising security at any point. Combining a very user-friendly and intuitive interface across web and mobile with an advanced custom authentication, granular role-based access controls, and continuous security monitoring, we ensured that sensitive information remains fully protected while enabling seamless collaboration across teams."

Stefan Grunebaum

CISO, VT Netzwelt

The Challenge

Developing such a comprehensive portal involved navigating several complexities:

  1. Regulatory Compliance: Ensuring compliance with stringent regulations, such as the German Heilmittelwerbegesetz, which requires all drug-related content to undergo a stringent approval process prior to publication.
  2. Process Workflow Automations: Leveraged AI-powered automation to accelerate international rollout and streamline workflows, ensuring faster and more efficient deployment.
  3. Stakeholder Integration: Designed the portal to balance the diverse needs of stakeholders, including doctors, researchers, pathologists, specialist clinics, and cancer patients, while ensuring intuitive navigation for all user groups.
  4. Performance Optimization: Enhanced system architecture and integrated smart features to optimize user experience and increase engagement.
  5. Diagnostics Integration: Connected diagnostic procedures and tests to the portal, making them accessible based on specific medical specialties.
  6. Data Management & Centralization: Developed a centralized master database for studies, specialties, and categories, streamlining content updates and optimizing workflows for greater efficiency.
  7. Driving Adoption: Enhanced user experience by adding smart features to increase portal adoption among doctors and other stakeholders.
  8. Performance Analytics: Implemented tools to provide improved analytics and ROI evaluation, helping the client assess the portal's effectiveness.

Our Contribution

We developed the medical information portal from scratch, focusing on delivering a streamlined, scalable, and highly secure solution. Key contributions included:

  • Modernized Codebase: Developed a centralized nucleus to streamline content management and eliminate duplication across various applications.
  • Centralized Data Management: Built a master database for studies, specialties, and categories, enabling efficient data updates and reducing workload.
  • Smart Features and Diagnostics Integration: Integrated diagnostic procedures and pipeline data into the portal, ensuring relevance for doctors based on their specialties.
  • User Experience Optimization: Added intuitive features and a modern user interface to improve usability and drive a double-digit increase in user adoption within a year.
  • Cross-Platform Compatibility: Developed a seamless experience across devices, including web, iPads, OLED TVs, and Windows applications, tailored to various use cases like medical conferences.
  • Advanced Analytics Tools: Integrated tools for evaluating ROI and usage analytics, providing the client with actionable insights into portal performance.

Achievements

The medical information portal has been a remarkable success, delivering significant outcomes:

  • Increased Adoption: Portal usage increased by 15-20% in one year, driven by improved user experience and feature enhancements.
  • Centralized Data Management: A master database reduced update times and improved consistency across platforms.
  • Enhanced ROI Analytics: Advanced analytics tools provided valuable insights into portal performance, helping the client measure success and identify improvement areas.
  • Global Scalability: The portal supports diverse platforms and devices, making it a versatile tool for doctors across Europe.

Conclusion

This project exemplifies our expertise in delivering secure, scalable, and user-friendly solutions in the highly regulated healthcare industry. By addressing complex challenges and delivering a cutting-edge medical information portal, we empowered our client to provide unparalleled value to doctors, improving their ability to access critical information and treat patients effectively. This success story highlights our commitment to innovation, quality, and client satisfaction in transforming the healthcare landscape.