CASE STUDY

Interactive Market Analysis Tool for Roland Berger

Client :

Roland Berger

Client & Project Background Information

Roland Berger, Europe’s largest management consultancy with a presence in 34 countries, sought to enhance their customer acquisition efforts through an interactive market analysis tool tailored for their N3XT Generation Manufacturing initiative. This initiative focuses on transformative trends like advanced automation, AI, IoT, and sustainable production. The tool enables consultants to input variables and gain real-time insights into market size, competitive pressures, and external factors shaping market dynamics. By addressing the challenges of modern manufacturing, the tool serves as a powerful asset for client pitches, showcasing Roland Berger's expertise and delivering actionable, data-driven insights.

"The team demonstrated an exceptional ability to understand our needs and translate them into a cutting-edge solution tailored to the challenges of N3XT Generation Manufacturing. Their collaborative approach made them an invaluable partner in delivering this transformative tool."

Roland Koch

Senior Manager Digital, Roland Berger

The Challenge

The project presented several key challenges:

  1. Usability and User Experience: The tool required an exceptional user experience, with intuitive navigation and visually engaging output, to meet the high standards of the consultancy firm and their clients.
  2. Complexity of Variables and Algorithms: Designing a system capable of accurately modeling and presenting insights based on diverse variables in the next-generation manufacturing and automation sector.
  3. MVP Requirements: As a Minimum Viable Product (MVP), the tool needed to deliver core functionalities with high impact while adhering to a tight budget and requiring rapid development and deployment

Our Contribution

We developed the interactive market analysis tool from scratch, guiding the project from ideation to delivery. Key contributions included:

  1. Ideation and Concept Development: Collaborated closely with the client to conceptualize the tool, identifying core features and functionalities that would maximize value for their target audience. Our iterative approach ensured alignment with Roland Berger’s strategic objectives and meticulous standards.
  2. Front-End Development: Leveraged React.js to create a responsive, user-friendly interface with dynamic interactivity. The design emphasized intuitive navigation and visually engaging output, ensuring a seamless experience for both consultants and their clients.
  3. Data Modeling and Visualization: Designed a flexible and robust architecture capable of processing diverse variables, including those specific to next-generation manufacturing. Implemented advanced algorithms and cutting-edge visualization techniques to present market size, competitive pressures, and driving forces in a clear and impactful manner.
  4. Project Management: Adopted an agile development methodology, incorporating efficient processes and clear communication to meet the ambitious turnaround time. Stringent management ensured the project was delivered on schedule and within budget without compromising quality.
  5. MVP Delivery with Scalability: Delivered a Minimum Viable Product (MVP) that focused on essential high-impact features. The architecture was designed to be scalable, laying a solid foundation for future enhancements as Roland Berger’s needs evolved.

Achievements

The market analysis tool has delivered significant value to the consultancy firm:

  • Enhanced Client Pitches: By demonstrating expertise and offering actionable insights, the interactive tool has become an integral part of the firm’s customer acquisition strategy, enabling consultants to deliver impactful presentations tailored to client needs.
  • Positive User Feedback: The tool’s exceptional usability and visual appeal have been well-received by both consultants and their clients.
  • On-Time Delivery: Despite ambitious timelines, the project was completed within budget and on schedule, showcasing our ability to manage and execute high-pressure projects effectively.

Conclusion

This project highlights our expertise in delivering MVP solutions that combine innovation, usability, and efficiency. By developing a powerful, interactive market analysis tool, we empowered the client to enhance their customer acquisition efforts and strengthen their N3XT Generation Manufacturing initiative. This success story underscores our commitment to delivering high-impact, user-centric solutions that drive business success.

‍